The beauty know it all… (beauty vloggers watch out!)

The world of “vlogging” has gone a little mad in recent times. As a gal who’s worked in magazines, marketing, PR and all things media for many years now, it completely baffles me when I come across successful and popular vlogs, from those who have no qualifications, credentials, skills or experience in the fields they perceive to know and understand – with the beauty subject being the main culprit. (Unless, like me, you blog for a hobby or for some sort of life distraction and/or therapy – and therefore, not pretending to be something you’re not…)

The concept of vlogging is brilliant…but I just can’t seem to get on with many vloggers out there when it comes to beauty. As a 30 year old (alright…31), I find it very difficult to learn of new beauty tips and advice from a 20-something marketable lass, with no beauty qualifications or credentials – I just can’t relate to them or trust their content. (Especially when most of their posts are biased from being paid by brands or breaking the laws of the Bribery Act!). Good luck to them all, but I am just not their target viewer.

I may have originally qualified as beauty therapist before I moved in to the world of marketing, PR and lifestyle/celebrity/glossy magazines (when I was 17 wanted to be a makeup artist), so I do have an understanding of a basic skin care regime, and certain beauty dos and don’ts, but I like to still get my fix of up-to-date advice, trends, and learn of new products and tips – especially as I age (*sob*) which means implementing the occasional tweak to my beauty routines. I am NEVER one to ever look at myself and say “I’m pretty”, so for me, I want advice from someone who I can trust…

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