As a mother who enjoys taking her son to baby groups and classes since he was two weeks old (not obsessively – twice a week is ample!) when Messaroos – a baby/toddler group – launched, I had to check it out. This wasn’t just any baby group, but a messy play group! THIS IS EVERY PARENTS/CARERS DREAM!
The touch, feel, smell – and maybe taste haha – of (safe) messy play ingredients help to stimulate the senses, encourage little ones to learn new textures and enhance their concentration levels from being out-of-the-norm from regular sensory toys at home. If you don’t want too much mess at home with messy play, then why not let someone else set up shop elsewhere, arrange all the messy fun and then leave it to them to clear up afterwards! It’s a genius idea for a play group which is unique to anything else I’ve taken Henry to. All you have to do is take a spare change of clothes for your little one, and maybe a pack of wet wipes… 😉
I’ve enclosed some photos of Henry’s experience and I have also interviewed the co-creaters – Jo and Ella. They are both young yummy mummies, who saw a gap in the market for a new pre-school group idea and who are embracing and inspiring the #mumpreneur era.
I’m championing every parent who a) has found it difficult to return to their full time employment post pregnancy (due to redundancies, lack off flexible working and part time opportunities, financing childcare etc) and have therefore bitten the bullet and started a new business venture. Jo and Ella are inspirational parents indeed…
About Jo & Ella
Jo and Ella both live in Surrey with their husbands, each blessed with young small children. Jo comes from a creative background, including hairdressing, bridal hair, art and a being a swimming teacher for children. Ella comes from a more business focused background, managing operations and HR for small businesses, and has always wanted to start her own business whilst being able to continue prioritising her family.
Launching Messaroos has given Jo and Ella the opportunity to be their own bosses, allowing them be flexible and choose their hours of work suited to their living locations and family life. They’ve clearly done their research in to the kind of play group missing from their surrounding areas, but also understanding the need for pay as you go (as well as term bookings) as some parents find it difficult (or simply don’t want to!) commit to the same activity every week.
In this Q&A with Jo and Ella, we talk about the launch of Messaroos, what you can expect from a session and why it’s different to most other play groups…
1) Launching Messaroos is a vast career change for both of you, how did the partnership come about?
2) What is Messaroos?
Messaroos is learning and developing without boundaries, it’s getting the children to think outside the box and it’s a place that “No” is never heard.
3) What inspired you to launch a messy play group? You wanted to start a business venture, so why this?
We were both very guilty of shying away from messy play activities (we would actually congratulate each other if the paints came out), it’s your natural reaction to tense up when the things starts to get messy, especially at home where the environment and objects are more precious. Or the kids are bored after 5 minutes and you are left to clear up for the next half hour.
We tried to find a class in Surrey but found it incredibly hard, there didn’t seem to be that much around in the way of messy play that offered what we believed should be available. So when we did decide to join forces this was something we naturally wanted to explore.
4) Starting a new business entering the “Mumpreneur” world can be daunting. What advice can you give to fellow mums looking to start their own business?
Just do it! It’s incredibly hard to find that balance with work and caring for your family, if you have the opportunity to go for it then do. The best words someone could have ever said to me were “You are first and foremost a mummy, anything else needs to fit around that”.
5) There’s clearly a lot of thought, preparation and effort that goes in to every session. Where do you get the ideas from?
We spend hours trawling through the internet for ideas, making up and testing recipes. Our children are also the guinea pigs for our ideas, and as you can imagine they give us 100% honest feedback (insert ghost face!)
6) What makes Messaroos unique?
We have thought about every aspect of the class down to the finest details. We have our own song, stickers, personal wipes and freshly washed towels for every session. We want to have thought of the whole experience for carers as well as the little ones.
7) Are you open to expansion and/or Franchise for other Mum’s to set up their own local Messaroos group? What process should they take to get in touch?
We are always on the look out for people like ourselves to run new classes, in new locations. Our dream is to have 100 sites eventually. Get in touch at firstname.lastname@example.org for any information if you want to become a creator.
8) Is Messaroos safe? What quality control, attention to detail and ingredients/tools do you use to ensure a safe, low risk yet fun and stimulating play session?
Yes, we feel it has to be, our sessions are for babies. Everything in our sessions is non toxic, it’s extremely hard to find recipes that are child friendly and work for maximum impact. Lots of recipes you find often include an ingredient we are not comfortable with (e.g. borax in slime) so we test and test using ingredients we are happy to give to our own children. We spend hours perfecting our recipes. Our kitchens resemble laboratories at weekends! Additionally, we consider the range of allergies and make as much as we can removing those causes from our sessions.
9) What can little ones expect from Messaroos session and will every week be different?
Every week we have a new theme (such as food, beach, Halloween etc) with different activities based on that theme, a take home craft and firm favourites, like painting, we have every session.
10) Who and what inspires you?
Our mummy friends. We think it is incredibly hard to be a parent in this day and age with so many judgments on everything you do for your children. At every aspect of their developmental stage you seem to have criticism for anything you do. We admire them and their carers for raising such great little humans.
11) Any final words?
The dream of messy play is that the mess can be washed away but the learning stays. Embrace the Goo!